About us

A Company Expanding Industrial Boundaries
Through Originality,
DEERS SEDA

Dear Life, DEERS
Chemistry that nourishes your daily life together with all the people here at DEERS, who we consider our greatest asset, we have developed a unique spirit of challenge, pursued cooperation and balance among our employees, and sustained our passion and superb execution. Upholding these values, we have dedicated ourselves to driving forward and creating a better tomorrow.

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COMPANY OVERVIEW

A Company Expanding Industrial Boundaries
Through Originality, DEERS SEDA

DEERS SEDA brings together diverse businesses—chemical trading, industrial systems,
and lifestyle distribution—under one organization, creating synergy through
deep expertise and strong execution.

Guided by the PRO spirit of the DEERS Group, we approach every field with a deep understanding
of its fundamentals, practice responsible management,
and explore new market opportunities through an original and forward-looking perspective.

Passion

With unwavering passion,
we take on challenges toward a better world.

Responsibility

We take full responsibility for our work,
and prove trust through results.

Originality

Through unconstrained thinking,
we create differentiated value.

VISION

A company that enriches the value of life for everyone

  • 01

    Our Spirit
    The PRO Spirit

    Our Spirit
    The PRO Spirit

    Core Values

    Customer First
    Putting customer value first, always.
    Talent Development
    Growing people to grow the future.
    Social Contribution
    Growing together, giving back to society.
  • 02

    Passion

    Passion

    Passion for Life

    With unwavering passion, we take on challenges toward a better world.

  • 03

    Responsibility

    Responsibility

    Confidence in Our Work

    We take full responsibility for our work, and prove trust through results.

  • 04

    Originality

    Originality

    Originality in Thinking

    Through unconstrained thinking, we create differentiated value.

HISTORY

  • Global Expansion and Brand Building

    20's

    2020's

    • 2020. 05 Name of SEDA Co. changed to DEERS SEDA
    • 2019. 12 Integrated system for DEERS brand established
    • 2019. 09 Won the Korea Institute of Architects Award
    • 2018. 11 DEERS moved to a new corporate building
    • 2012. 12 SEDA Co. won the 10-million-dollar Export Tower Award (Presidential Award)
  • Business Expansion and Export Takeoff

    70's

    1970's

    • 1999. 10 A technical partnership for honeycomb rotors created between SEDA Co. and the US firm Munters to enter the environmental facility market
    • 1993. 01 SELINE, a mail order system for SEDA Co., introduced
    • 1992. 06 MEWPs by SEDA Co. sold and leased to the Dutch firm Hek as a sole agent
    • 1992. 02 Facility Business Department of Daihan Paint absorbed and established
    • 1992. 01 SEDA Co. manufactured and installed outdoor advertising screens as a sole agent of the US firm MMT
    • 1990. 09 Han Jin-su appointed as SEDA Co. CEO
    • 1977. 12 Name of Korea Plastics Co. changed to SEDA Co.
    • 1976. 04 Technology Research Center of Daihan Ink & Paint Co. established
    • 1976. 04 Anyang Factory completed
    • 1974. 01 Awarded the Dongtan Order of Industrial Service Merit
    • 1973. 01 Exported dolls and toys
      Awarded the Industrial Service Medal on National Export Day
    • 1971. 12 Korea Plastics Co. established
    • 1970. 10 Korea Plastics Co. established
  • Founding and Technological Pioneering

    45's

    1945's

    • 1967. 10 Established Daehan Decorative Manufacturing Co., Ltd.
    • 1963. 01 Changed company name to Daehan Ink & Paint Manufacturing Co., Ltd.
    • 1952. 08 Established Daehan Ink Manufacturing Co., Ltd.
    • 1945. 12 Developed banknote printing ink; first domestic printing of Bank of Joseon notes and textbooks
    • 1945. 10 Established Daehan Offset Ink Manufacturing Co., Ltd.

CI

DEERSSEDA CI Diagram

The CI design symbolizes the letter “D” of DEERS through the combination of two distinct forms:
a straight, upright rectangular shape representing history, tradition, and trust, and a flexible form expressing diversity and challenge.

As these two forms come together to create a single unified shape, the identity conveys the belief
that new challenges rooted in history, tradition, and trust lead to innovation and growth.

DEERS i

A color company dedicated to achieving perfect natural colors and materials

  • # Manufacturing

  • # Chemicals

We pioneered the first ink manufacturing in Korea and have been leading Korea's color culture for over half a century.
Through cutting-edge systems, continuous technological innovation, and technical partnerships with overseas companies, we produce products of impeccable quality, including sheet-fed ink, web ink, newsprint ink, metallic ink, UV ink, and curable ink. Our continuous investment and company-wide commitment to the environment have led us to receive quality and environmental management certifications. In 2007, we developed our eco-friendly, solvent-free ink, "Solfree," which earned us US FDA certification and domestic eco-friendly certification.

DEERS M

A leading company in the research and development of new materials

  • # Manufacturing

  • # Chemicals

We research, develop, and manufacture antibacterial and hygiene materials, applying them to healthcare products to enhance safety and convenience in everyday life.
We research, develop, and manufacture eco-friendly printing inks, coatings, adhesives, polymers, and PEDOT used in IT materials and flexible packaging processing, and supply them to the market.
We also research, develop, and manufacture a variety of functional materials required in industrial applications, and pursue specialized commercialization to provide our customers with a new vision through a diversified approach.

DEERS SEDA

A Total Materials and Coating Solution Provider

  • # Chemicals

  • # Distribution

  • # Services

As a flexible organization that provides total coating solutions covering the automotive and general industrial sectors, and engages in the global import, export, and domestic distribution of raw materials, electronic materials, and bioproducts—the foundation of the chemical industry—we create sustainable corporate value and expand our business by leveraging our expertise and imagination to respond to future environmental changes through change and innovation.

DEERS E&C

A comprehensive construction solutions company specializing in design and service technologies

  • # Design

  • # Service

  • # Construction

Growing from Noroo Paint's engineering division, Noroo Paint has evolved into a turnkey EPC company specializing in design, construction, and commissioning for chemical plants, industrial plants (GMP, HACCP, etc.), logistics warehouses, and general architecture.
Based on specialized technologies, continuous research, and rigorous quality assurance, we provide optimal solutions that realize our clients' ideals and values.